KAESER Compressors

What makes a company great? people!

Challenge:

KAESER Compressors, a Germany-based global leader in industrial air compressors, needed help with the increasingly difficult recruiting situation in the US due to COVID.

Response:

We created a recruiting video that celebrates what makes KAESER great: Its people. 

Our goal was to present an authentic view of work at KAESER, the corporate culture as well as communicate the benefits KAESER offers its employees.

Because we wanted to show real employees and not use generic stock footage, we spent four days shooting at their offices and their vast warehouse complex in Fredericksburg, VA, where complete custom solutions are designed, assembled and readied for shipping.

Results:

The new recruiting video received much praise from KAESER’s leadership and employees from all over the world with requests to duplicate our efforts in other countries.