What is your brand?

A strong brand is like a reliable friend: You always know what you get. You know their personality, their values, their strengths—and their weaknesses. And even if they screw up, you know enough about their true qualities to forgive them and move on.

No one should convince you that a shiny new logo is your new brand. Visuals are only one aspect of your brand. Developing a brand is a collaborative process and involves doing a lot of listening, asking a lot of questions, and determining who you want to be to your customers.

You communicate your brand through every single touch point with the world: Messaging, imagery, videos, colors, email signature, the tone of voice of your copywriting, even down to the legal copy at the bottom of your website. And every one of your employees is a brand ambassador, so make sure they understand your brand and encourage them to love it and live it.

Here's an example of how we helped tier-1 automotive supplier JOYSONQUIN make their brand come to life: